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🎣 What’s Your Hook?

The Event Designed to Help You Win Listings—Even When Sellers Aren’t Ready Yet


In a market where most sellers delay their decision to list, it’s not enough to have a strong presentation—you need a strategy that keeps you in the room long after you leave.


That’s exactly what we’re digging into at our upcoming event, “What’s Your Hook?”—a high-impact experience for agents who want to become trusted advisors during that critical window between “not yet” and “let’s list.”


📅 Event Details:

What’s Your Hook?

How Top Agents Become Trusted Advisors Between ‘Not Yet’ and ‘Let’s List’

🗓️ June 3rd, 2025 |

🕒 3:00–6:00 PM

📍 Ponderosa Work Club – Bellevue

🎤 Hosted by JCC Concierge & Adrian Webb


Why This Event Matters

One of the biggest frustrations agents share is meeting a potential seller, having a great first conversation—and then never hearing back.


The seller delays.

Gets referred to another agent.

Starts watching the market.

Or just forgets what made you different.

That’s why the best agents don’t leave the follow-up to chance. They leave a hook—something that keeps them in the conversation and on the team until the seller is ready.

This event will show you exactly how to create that hook—and how to use it to win more listings with less stress.


🎤 What You’ll Learn at “What’s Your Hook?”


🗣️ Agent Panel: Real Strategies That Win Listings

You’ll hear directly from top-producing agents about how they:

  • Stay involved when sellers delay the decision to list

  • Win listings even when the home needs significant updates

  • Differentiate themselves in competitive situations—and protect their commission


🔁 Roundtable Breakouts: Practical Tools & Talk Tracks

Sit down with peers in guided group discussions to explore:

  • How to follow up with value when a seller says, “We’re not ready yet”

  • What to say when a seller needs updates but can’t pay for them

  • How to position yourself as the advisor they trust, not just another agent they interviewed


🛠️ Tool Reveal: The Home Sale Prep & Profit Guide

Get a first look at the new branded listing tool that gives sellers a reason to keep working with you—especially when they need time to prepare, repair, or weigh their options.


This guide includes:

  • Scope of work, ROI estimates, staging plans

  • Success stories and guarantees

  • Seller support services beyond repairs—like moving, storage, and mortgage help

  • And it's fully customizable for your brand


💡 Special Guest: Adrian Webb – Milestone Mortgage

Adrian will share financing tools you can bring into your listing conversations, including:

  • Bridge loans, equity taps, and ways to fund repairs without stress

  • Solutions that help sellers buy before they sell

  • Options that make you the agent with answers—not roadblocks


🥂 Plus: Networking, Drinks & On-the-Spot Strategy Sessions

Connect with other top agents, explore what’s working in real time, and leave with action-ready strategies that help you win more business in 2025 and beyond.


✅ This Event Is For You If:

  • You’ve ever lost a listing after a great first meeting

  • Your sellers are hesitant, overwhelmed, or stuck

  • You want to leave something behind that brings them back to you

  • You’re looking for tools that make you stand out and add real value


📍 Space is limited, and registration is now open.

🆓 This event is completely free.


Don’t lose another listing to silence.


Let’s sharpen your hook—so you’re the one they call when it’s time to move.

© 2025 by JCC Concierge

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