Most home sales aren’t driven by market trends — they’re driven by life. Divorce, death, downsizing, health changes, and financial hardship create urgent, emotional decisions that require more than a listing presentation. These “Life Event Sellers” need clarity, structure, and solutions. Agents who understand how to serve them — with targeted guidance and funded repair options — don’t just win more listings. They become the trusted advisor families call first.

Our January 28th “Care-Transition Seller Playbook” brought together real estate pros, care advisors, and agents committed to serving seniors better. With insights from David Haack of NextStep Transitions and powerful agent case studies from Laura Henderson and Elizabeth Avery, we explored how to support older sellers through life transitions—with compassion, clarity, and real profit strategies backed by JCC Concierge.